Linked Creative designs strategic communications campaigns that connect you with your audience and move them to act.
Effective communication planning begins on paper with clear objectives, a sound strategy and solid tactics. It involves knowing your audience, where they get their information, and what motivates them to act. Good communication plans engage audiences and builds relationships in an effort to influence perception and or change behaviours. This is one of our true passions and we love building campaigns that move the hearts and minds of the audiences you’re trying to reach.
Communications & Strategy Development
A well-thought-out communication plan is key to connecting to your audience. Driven by our passion to affect change, we’ll work closely with you to understand the objective and develop strategies / campaigns / plans that prioritise your mission, vision and values—while addressing your specific needs. Then we bring our experience to do the research, tell your amazing story, solve your problem, generate awareness, and build your brand.
Crisis Communications
Nothing can be more damaging to your brand than a mismanaged crisis. Most of them can be avoided, but organisations often miss the signs or don’t have a plan in place until it is too late. As they say, “The worst time to plan for a crisis, is during a crisis.” Our team can create messaging, develop plans and provide training that will help you manage your minor issues and prevent them from becoming a full-blown brand-killer.
Media Relations
You don’t need millions of dollars in advertising to build your brand! You need two things: a great story and a third party to tell it. Nothing will build your brand faster than positive media coverage, and we’ve been building integrated media plans for years. Working closely with your team, we’ll carefully craft your story, build and execute a plan and then use our network of relationships to get you the exposure your cause deserves.
Communications & Strategy Development
A well-thought-out communication plan is key to connecting to your audience. It begins by understanding the challenge or opportunity in front of you, and then setting clear objectives to produce the right outcomes.
Our approach is simple: we work closely with you to understand the issue and develop strategies / plans / messaging that prioritize your mission, vision and values—while addressing your needs. Whether you require us to do it all—or simply assist your team—we lean into our years of experience and passion to ensure that your message is delivered to the right audience, using the right tone, and through the right medium. And we do this on time and on budget.
We also offer more than strategy development. Across the board, we’ll help you deliver compelling and consistent content that engages your audience, tells your amazing story, solves your problem, generates awareness, and builds your brand.
Service suite
- Communication Audits
- Annual Communication Plans
- Internal Communications
- Campaign and Strategy Development
- Storytelling and Message Development
Crisis Communications
Nothing is more damaging to your brand than a mismanaged crisis, especially for a non-profit organisation. Your reputation is everything when it comes to fundraising—having a clear plan in place can literally save your organisation from financial disaster.
With years of experience on the front lines, we’ve managed crisis through strategic communications at every level. More importantly, we’ve managed to avoid crisis by understanding the signs and having an effective plan to deal with them. We start by understanding your organization and evaluating your potential risks. From there, we build and install a Crisis Communication plan that will provide you with the strategies, tactics, tools and training to get in front of a crisis and avoid damaging your brand.
If disaster does strike, and you’re looking at the worst-case scenario, our experienced team is prepared to provide in-time crisis management. But at the end of the day, our goal is getting you prepared so it never comes to that—it’s about you, not us.
Service suite
- Crisis Management Planning
- Communication Strategy
- Spokesperson / Staff Training
- Message Development
- Media Relations Planning
Media Relations
If your non-profit is like most others, you probably don’t have a “Nike-size” advertising budget. The good news is you don’t need one! We’ve been bolstering brands for years and advertising is not even on our list. Your story is our lead.
One thing we’ve come to learn about strategic communications over the past two decades is that nothing will build your brand faster than positive media coverage. At Linked Creative we’ve been building integrated media plans for years—we understand how to carefully craft your story, position your brand, and pitch your organisation in a way that is appealing to journalists. The same journalists that we’ve spent years building positive relationships with… and we are not shy about using them to get you the exposure your cause deserves.
We’re also built to be mobile and responsive so if its just a one-off event, launch or announcement, we can assist you with specific needs and take the burden off you and your team. Our goal is to make you the story!
Service suite
- Media Campaign Planning
- Press Conferences
- Outreach / Pitching
- Media Materials
- Spokesperson Training
